Dwayne Johnson
Based in Los Angeles, I specialize in video content for mission-driven organizations — from small community nonprofits to established advocacy groups. Every project is built around honest storytelling, realistic timelines, and results your board will actually understand.
Video Production With A Heart
Hello! I’m Dwayne Johnson, and I believe the right story can change everything.
One day, while working in client services at a nonprofit in the heart of Skid Row, I was handed a project that would change my life: a video for our donor appreciation event. I threw myself into it — learning as I went — and by the time it played in front of a room of supporters, something had shifted. I was hooked. I realized storytelling could do something client services alone couldn’t: move people to act for those who need it most.
Today, I work with nonprofits to turn their mission into compelling video content that inspires donors, engages communities, and amplifies impact. Whether it’s a donor campaign video, event coverage, or content for your next fundraising push, I focus on capturing the moments and messages that matter most. With over 3 years of nonprofit experience — from donor database management to fundraising campaigns — you’re partnering with someone who knows nonprofits inside and out.
Sectors Served
1. Arts and Culture
2. Youth Development/Education
3. Environmental
4. Health and Human Services
5. Workforce Development
6. And Many More!
Why Work With Me
Donor Appeal Videos
Year-end and mid-year campaigns designed to convert first-time donors and reactivate lapsed supporters.
Impact Storytelling
Interview-based mini-docs that put a human face on your program outcomes and annual reports.
Monthly Giving Campaigns
Video-first launch packages to build recurring revenue programs from scratch — strategy to final cut.
My Success Stories
"I had the pleasure of working with Dwayne on a critical video project for our organization, which will be viewed by over 5,000 clients annually. Dwayne excelled as a scriptwriter, filmmaker, editor, and creative visionary, taking great care to gather staff perspectives, integrate thoughtful feedback, and address sensitive topics with creativity and cultural sensitivity. His dedication to excellence was evident in every step of the process, and the final video exceeded expectations with its outstanding video and audio quality. It effectively engages our clients, aligns with our mission, and showcases Dwayne’s unique ability to turn complex topics into compelling content. I highly recommend him for any creative project requiring professionalism, skill, and vision."
"Dwayne was incredibly helpful in creating a video showcasing our coalition's international work. He took the raw footage and voiceovers and delivered precisely what we envisioned. Dwayne was excellent at incorporating our edit requests, and he consistently worked in a timely and patient manner. Extremely talented, we are looking forward to working with Dwayne again in the future."
"I have known Dwayne for nearly four years and during this time, I have lost count of how many videos he's produced. I've seen him beautifully execute videos for training, marketing, and storytelling. He works with you throughout the entire process to ensure that the finished product is exactly how you envisioned it. Dwayne is creative, a problem solver, and a perfectionist behind the camera. You will not be disappointed when you work with him!"
Inner City Law Center
A Video Producer who speaks nonprofit
Latest Campaign Case Study
Client: Legal Ait Nonprofit
Services: Strategy/Pre-Production, Filming, Editing
Video Type: Monthly Donor Campaign / Recruitment Video, Monthly Donor Interview, and Donor Thank You Video
Overview
The Legal Aid Nonprofit wanted to launch a monthly giving campaign designed to grow a new base of recurring donors. The organization provides free legal aid services to underserved communities across Los Angeles, and needed a video that could turn one-time supporters into sustained, monthly contributors — the kind of predictable revenue that lets nonprofits plan ahead instead of chasing one-off gifts.
The Challenge
Recruiting monthly donors is a different ask than a typical year-end appeal. It requires convincing a supporter to commit to an ongoing relationship with an organization, not just a single transaction. That means the video had to do more than showcase impact — it had to build trust, make the recurring ask feel low-pressure and meaningful, and translate day-to-day legal aid work (often procedural, case-based, and hard to visualize) into something emotionally resonant enough to sustain a long-term commitment.
Our Approach
1. Applying insider fundraising knowledge. Having worked hands-on in donor database administration and gift processing at a nonprofit, DMJ Creatives approached this project with a working knowledge of donor psychology and fundraising cycles most production companies don’t have. That meant designing the narrative around what actually moves someone to say “yes” to a recurring gift — consistency of impact over time — rather than a single dramatic moment.
2. Structuring the ask around recurring impact. Rather than framing the video as a one-time appeal, the strategy centered the story on what monthly, ongoing support makes possible — case after case, client after client — so the recurring gift felt like the natural next step rather than an upsell.
3. Translating legal aid work into visual storytelling. Legal aid impact isn’t always visually dramatic — it happens in meetings, filings, and quiet wins. Part of the creative strategy was finding the human moments inside that process: the client relief, the staff dedication, the tangible outcomes, so the audience could feel the stakes without needing courtroom drama.
4. Production planning built for a resource-conscious nonprofit. As with all projects, the shoot was planned to respect the organization’s time and staff bandwidth — tight, efficient shoot days, minimal disruption to work, and a clear plan going in so no time was lost figuring things out on set. I also used previously filmed b-roll and images to help bring the video to life.
Deliverables
- 3 videos under 90 seconds that were sent to donors via email and posted on Youtube and other socials
- 1 social media cutdown of the campaign kickoff video for use on Instagram
Published work available upon request
Other Completed Work
New Client Orientation Internal Video - Chrysalis
Back in September 2023, I was given the opportunity to create a video used by the client services department to help introduce new clients to the program. This project also included a Spanish version of the video for predominantly Spanish-speaking sites.
2024
Waste Pickers Association Kenya Trip - Physcians for Social Responsibility - LA
Working in combination with PSR-LA, this video documents the group's trip to Kenya, where they toured with a local waste picker association. (Editing only)
2024
Skid Row Community Connect Day Social Media Recap - Inner City Law Center
In October 2025, I documented ICLC's bi-annual Skid Row Community Connect Day creating 2 social media cuts as event recap/promotional materials.
2026
